TANIA CAROLINE JAMES
Website, Copyediting and E-Commerce
Tania Caroline James is a yoga instructor, life coach, and health and fitness expert. She wanted a site that highlighted her various areas of expertise and also showcased trademarked apparel. She wanted a blog integrated into the website and an e-commerce store. Tania is an extremely visceral and visual person so the use of vibrant color was extremely important to her.
Since Tania provided most of the website content, our work focused on design and functionality. The design focused on the use of color. The site is bright and vibrant. One important directive from Tania...keep it simple. One issue that plagues far too many "life coach" sites is visual overload. We wanted to avoid this while at the same time making content easy to find and the site simple to navigate.