HEALTH MANAGER RN
Website, Copywriting and CRM Integration
Health Manager RN was founded by four registered nurses as a national resource for families and patients looking for a patient advocate. It is a two-sided site; one part dedicated to patients looking for advocates, the other part dedicated to current registered nurses thinking about pursuing a career in patient advocacy. The clients explicitly did not want a site that was cluttered or looked like a "medical" website with harsh "emergency room" colors. The site also had to be fully integrated with an external customer management system.
The site opens with a website portal that directs visitors to the section of the site most relevant to them. Each page has a site map to make accessing content as simple as possible. Because of the demographic, the font is large, we avoided unnecessary clutter and pages that were excessively long. Most importantly, we designed a site that was not literal and did not look "medicinal." We focused instead on imagery and colors that were soft, calming and soothing.